Where the idea becomes reality…

What could be more exciting than having an idea and transforming it into reality with your own hands? The silkscreen workshop R.U.A. realized this summer was all about that experience. 

A select group of young creative minds of Amsterdam Southeast were the lucky ones, who could learn how to produce their own prints, develop their own brand and print it in our atelier.  They could count on the critical eye of R.U.A. artists.  giving them the experienced tips and tricks that could help them develop the aesthetics of a good clothing line.

Our graphic man and silkscreen master Cristiano Reis came straight from Brazil to guide the workshop with our Southeast hero Angelo Bromet, who brought the group together and made sure Southeast soon will have some nice urban wear popping up! 

These are just a few of the participants, who all came with their own goals:

Some members of the group T.R.I.L.L. were present at the workshop. They were already active with their own clothing lines, and learned more about the importance of artistic influences on aesthetics, and strong branding to make their wear a success. 

T.R.I.L.L. stands for “The Real Incredible Last Longer” and we fully agree on that! The group was founded in Amsterdam in 2011 bringing together young and talented individuals such as Emilio Moes, Ruben Lie a Jen, Jarlath Leonard and Danish Murtaza. They brought their dreams and ideas together with the goal to provide a voice and new opportunities for the younger generations of the area.  T.R.I.L.L. inspires youth to believe in their own talents, by creating a new stream in urban fashion. T.R.I.L.L. is the typical exemplar group, turning local talent into international success. They’ve expanded their cooperation with partners from Los Angeles and abroad.

Another very young fashion creative is Roshilton (17) running his own brand D0enormaal Designs with which he creates his own clothing and accessories line. As young as he is, Roshilton already has his audience and is selling his products via social media. He created his first line in cooperation with Cut&Sew.

To participate in the silkscreen workshop of R.U.A. was his chance to learn about the techniques of printing his own wear. “My dream is to be owner of a big clothing production company…” he says. Who knows somewhere in the near future, he will be the one running his own printing atelier in Southeast.

R.U.A. is proud to have had these talented people in our atelier, exchanging with our Brazilian artists!