Inspired by Brazilian street art and graffiti, and working with graffiti in social projects in Brazil for many years, we found it important to share the inspiration we got with a broader audience in the world. In Brazil, graffiti and street art are respected forms of artistic expression in public space. Local governments and municipalities are supporting graffiti artists to develop their projects, using different surfaces and structures in urban areas.
Taking Brazil as an example, we hope to refute the negative image of graffiti in Europe and in particular in the Netherlands. With a more open-minded approach towards graffiti and street art in general, many positive contributions can be done to revitalize urban areas and the appropriation of pubic space by its inhabitants.
R.U.A. – REFLEXO ON URBAN ART was founded in 2009 when the first edition was realized in the city of Rotterdam. One of the challenges of this first edition was to refute the negative image of graffiti and street art in the city and show the audience at large what street art can do with public space.
The success of R.U.A. in Rotterdam made a new edition a must. This time in Amsterdam with a new challenge attached with a rising question: does a mural painting really revitalize? We didn't only organize the painting of impressive artworks spread over the city of Amsterdam, we added an extensive program around it.
In the second edition in Amsterdam, stretching over 2011 and 2012, we created opening for discussion in Dutch political atmospheres, organizing a debate about the possible role of street art in the revitalisation of problematic urban areas as well as workshops and events in the neighbourhood.
The Amsterdam edition of 2011-2012 has led to yet another very special edition in one particular area of Amsterdam. In the summer of 2014 we are fully dedicated to realize R.U.A. in Amsterdam Southeast, H-Buurt. In this edition our main objective is to transmit a positive image of the area and its inhabitants.